Founder and CEO

Cheong Chun (Keith) Li

Cornell University Dyson School of Business (BS) (Full-ride Scholarships)

New York University (MS Sports Business)

USATF Level I Coach

Career Achievements: Junior Top 4 Ranking in Hong Kong (Hurdles and Pole Vault)

Philadelphia 76ers and New York Yankee Project Consultant

Coaching Experiences: Cornell University (Ivy League DI), New York University (DIII)

Notable student achievements: (NCAA National Championship top 8 finisher, Ivy League Champions)

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